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Specialist graphic design support for commercial architects, developers and interior designers

As branding experts, we create original and engaging interior graphics for 3D spaces. Helping you bring your client’s buildings, people and brand closer together. And we do it all without adding grey hairs to your head.

Telling Primark’s story with style

With fidelity to its brand, working with MoreySmith we created an engaging visual language for Primark’s London headquarters. From the initial brief to managing the installation, we helped tell the brand’s story with greater style and sophistication.

—Creative concept development

—Wayfinding and signage

—Original art installation design and production

—Full project management

Now the company’s building and people are more closely connected to its brand. Primark loved the final result so much they’re rolling out the new interior graphics across their European offices.

"Them are a breath of fresh air to work with" — Dani Salamon, Associate, MoreySmith

Applying our specialist graphic design and brand expertise, we took MoreySmith’s original creative vision and evolved it. This resulted in a more consistent, coherent and engaging brand language for the building.

The Primark brand is now woven into the very fabric of the building (literally, in certain places). This was a successful project executed within the constraints of a tight budget and short timeline.

We designed and produced the beautiful Before & After book as a record of the work carried our by MoreySmith that captures the transformation of the Primark building. If you'd like a copy please email us. We only have a five left so act quickly!

Why you’ll like working with us

Creativity, added

With original and engaging design, we tell brand stories with clarity and creativity. But it’s not creativity in a silo. With great sensitivity to brand tone and volume, our goal is to complement and then enhance your architectural vision.

Projects, completed

Creativity alone is not enough in this game. You need to be able to rely on us to get the job done. You can. We’re skilled at turning creative ideas into bricks and mortar reality. That means beautiful visuals, finished beautifully.

Problems, solved

So what if things don’t go to plan? We figure it out. We’re reactive, nimble and resilient (not to mention, thick-skinned). So if the client throws a curve ball, we figure it out. If the budget unexpectedly shrinks, we figure it out. If a deadline gets moved, we figure it out. 

Why did we like this project?

We enjoyed a strong and effective collaboration with the architects and interior designers. As fellow creatives, we all spoke the same language (which helps). Regarded as branding experts and so given creative freedom, our contribution to the success of the project was both respected and acknowledged.

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