London International Festival of Theatre
The time spent precariously balancing 3ft mirrored letters on famous buildings across London has paid off. We wanted to capture a sense of performance and energy within the LIFT logo, shaping a vibrant but consistent look across all the festival communications including film and print. We were the proud winners of a 2011 Cream London creative award for this work.
After the success of last years’ campaign, we are delighted our 2012 campaign has now launched. The integrated web and print campaign we’ve developed features a series of engaging portrait shots of typical Londoners. The new site is now live at www.liftfestival.com.