Our original presentation including existing logo critique and exterior proposals:
Hammerson asked us to pitch on the rebranding of Peterborough's Queensgate Shopping Centre. This shows a selected few spreads from our original pitch. Though hard to improve on the original logo (ahem) it's always nice to see that the branding we created didn't change much from the original proposal. The branding is still going strong, its success coming from the flexibility of the brand tool kit we created.