The Map Report: AspEn
Every single shot commissioned by Getty Images is subject to months of creative research. The Map Report was a concept created to take the research and feed it back to the creative indusrty. We've done a series so far, but our favourite is a full interactive multi media tool called 'AspEn' or Aspirational Environmentalism which analysed how green issues are being marketed and also gave advice on how to create cut through in a very over crowded market. Beautifully written by John O'Reilly, the text was fun while still being educational. The report was produced as a Multimedia CD and also online.