Telling Primark’s story with style
Working with MoreySmith we created an engaging visual language for Primark’s London headquarters. From the initial brief to managing the installation, we helped tell the brand’s story with greater style and sophistication.
—Creative concept development
—Wayfinding and signage
—Original art installation design and production
—Full project management
Now the company’s building and people are more closely connected to its brand. Primark loved the final result so much they’re rolling out the new interior graphics across their European offices.
We pride ourselves on the long-lasting partnerships we’ve forged with the architects we work with — it’s how we know our creative concepts are working hard enough to meet their exacting standards.
Having worked with Watermans – one of London’s truly independent arts venues – on a series of successful external projects, we were invited in to rejuvenate their dated brand identity and most challengingly the quirky, grey building they call home.
Adopting a confident visual style of bold typography and playful colours the space was cost-effectively plastered with fly-posters and signage creating an inviting, vibrant environment to reflect the high quality nature of the centre’s cultural offering.