Spacecraft — The Workplace Design Podcast

A podcast about workplace design, and how well designed workplaces can be transformative.

Spacecraft — The Workplace Design Podcast

The Spacecraft Podcast series reviews and examines how well-designed workspaces can be transformative, not just for day-to-day working, but for businesses as a whole.

Dan Moscrop, Founder and CEO of them, speaks with leading businesses to see how design has impacted their workspaces. We interview the directors of co-working organisations that are leading the charge on how office spaces should be created, and the architects behind some of the most innovative office environments being worked in today.


Discover all the episodes - listen and read the show notes

Simon Borg: bringing brands to life in some of the world’s greatest stadiums

Show notes

In this episode, I talk with Simon Borg, Creative Director of Populous Activate. We discuss many of the projects Simon has worked on: from wayfinding in a zoo at the beginning of his career, to large projects such as the London O2 and the Tottenham Hotspur’s Stadium. Simon provides fascinating insights into what he's learnt, and what he thinks will be the key challenges in the future. 

Key topics covered in this episode:

  • Why architecture and wayfinding need to work together

  • How sponsorship can influence the experience of a building

  • Why should you make brand part of a building?

  • How to give sports fans a sense of home

  • The Populous approach - marrying brand and architecture

About Simon

Simon is the Creative Director of Populous Activate, the brand activation arm of Populous. His is a job many designers who are sports fans will envy, bringing brands (and teams) to life in some of the world's greatest stadiums. 

As a designer, Simon is passionate about exploring the relationship between environmental graphics and branding, and its influence on the customer experience within the built environment. He has worked for several multidisciplinary creative agencies in both Melbourne and London, where he has developed wayfinding signage programmes for cultural and entertainment venues in Australia through to branded environments and rights activation programmes for stadia and arenas in Europe and the Middle East before joining Populous as creative director of Populous Activate.

Simon was the lead designer of brand activation of The O2 arena in London and has since delivered a number of other major projects, including the London 2012 Olympic Games multi-venue wayfinding, and the Cadbury’s London 2012 Olympics brand activation. Simon also led the development of fan engagement programs for the Premier League and the naming rights activation programme for Olympique Lyonnais in France.

Mijail Gutierrez: how can spaces influence people’s behaviour?

Show notes

In this episode, we talk with Mijail Gutierrez, Associate Principle at Perkins and Will. Mijail’s aim is for his work to make a difference to people’s lives. With a background in architecture and studies in interior and the philosophy of design, he draws inspiration from a range of sources and disciplines. 

Thanks to an incredibly curious personality and a passion for his work, for Mijail it is important to bring a human dimension to design. This is evident in the projects he’s worked on, whether creating a transformative tech hub for a professional services firm, or encouraging collaboration and increasing efficiency at The Economist London’s new office space.

Topics covered in this episode

  • Drawing inspiration from the great thinkers from philosophy

  • How architecture and the built environment can have an impact on people’s lives

  • Integrating art into spaces using the landscape and the local climate.

  • How Perkins and Will encourage innovation and ensure quality

  • Transforming how The Economist works together through design


About Mijail

Attracted to architecture as a platform to positively influence people's experiences through imagination, rigour and artistic expression, Mijail completed his architectural studies in Venezuela. Later, his was drawn to interiors as a means to make a difference more quickly, through a medium which is closer to people’s everyday lives. Today, at Perkins and Will, he enjoys constantly challenging his own working practices, all while ensuring that clients’ needs are reflected through design. 

Nigel Oseland

Kursty Groves

Jeremy Spratley

John Riddell

Toby Mildon

Rob Haworth

Christopher Crawford

Oliver Kampshoff

Xavier De Kestelier

Katrina Larkin

Jenny Jones

Introduction to Spacecraft